How DCC Energi is driving a 360° strategy in Denmark

Denmark’s energy landscape is versatile. No one knows that better than DCC Energi Denmark’s CEO Daniel Andersen, who speaks about the current market, what the future holds for solutions such as solar and EV charging, and how DCC Energi is shaping a more integrated, lower-carbon future for customers.  

Denmark is one of Europe's most progressive energy markets — but rapid progress means complexity. The landscape spans traditional fuels and natural gas through to solar, heat pumps and EV charging. 

At the centre is DCC Energi, a nationwide provider serving households, businesses, public organisations and transport sectors across the full spectrum. Leading it is Daniel Andersen, who took the CEO role in 2024 after two decades in the sector, including 12 years with Shell.  

"We're right in the middle of one of the most important transitions of our time,” he says. “What motivates me is bringing employees and customers with us – building a bridge from where we are today to where we need to go."  

Daniel’s principle is simple: meet customers where they are, with solutions ready when they need them. 

“Ideally, a customer should have everything in one place — traditional fuels, solar, an EV charger and electricity — all managed simply, without having to think about it,” Daniel explains. 

Let’s look at different areas to better understand their position not only in Denmark, but DCC’s current and future strategy. 

Solar has also quickly become a strategic growth area, with DCC Energi’s recently launched solar business gaining early interest particularly from agricultural and SME customers who can easily host rooftop or site-based systems. It complements the company’s broader energy ecosystem, linking naturally with battery storage, heat pumps and EV charging under one provider. As Daniel notes: “Solar power is still new for us, but the early interest is really encouraging. The transition happens step by step, by giving customers real alternatives that make sense.” 

Mobility is one of Denmark’s fastest-changing energy sectors. With EV adoption accelerating beyond earlier forecasts, already surpassing half a million electric vehicles, it's now expected to hit one million by 2027–28 – years ahead of the original 2030 target. 

Government subsidies have played a role – EVs are currently cheaper to buy than equivalent petrol or diesel cars – but the momentum is now self-sustaining. For DCC Energi, this means balancing its established fuel retail network with rapidly growing demand for high power charging infrastructure. 

DCC Energi operates 196 Shell-branded stations with more than 80 fast charging points, plus access via Shell Card to over 25,000 public roaming charge points across Denmark and over one million across Europe. Roaming agreements with competitors such as Q8 mean customers can charge across an even wider network. 

Future plans for DCC Energi in Denmark 

Daniel’s ambition is clear: a stronger Denmark market position in new forms of energy to complement the traditional business. The next phase is integration – combining products and services into propositions where customers see immediate value. 

"My ambition is that we've grown the business and taken a much stronger position in these new markets. And ideally, making DCC Energi a company you recognise whenever you see us," he concludes. "You don't buy from someone you don't know or trust. We're working hard on building that trust with customers."