DCC Technology’s strategy is to invest and grow in specialist value-added distribution sectors in selected geographic markets, with a core focus on Pro Tech. These markets typically offer attractive gross margins, are stickier with suppliers and customers, and provide sufficient total addressable market to enable consolidation towards leadership positions.
DCC Technology has made multiple successful acquisitions in Pro Tech, creating the largest specialist professional AV distributor in the world by revenue. Sales processes in these markets tend to be technical and solutions-focused, where the distributor is a market enablement partner for manufacturers. DCC Technology’s specialist businesses provide key services and value-add to partners, including access to specialist reseller channels, comprehensive and relevant product offerings, market enablement, concentration of talent and knowledge, specialist end-market competencies (e.g., hospitality, education), project support and managed services.
Exertis Jam, a part of DCC Technology’s Pro Tech business, works with key resellers to provide state-of-the-art audio mixer solutions. Timed to coincide with the holiday purchasing season, the American Music & Sound (‘AM&S’) division of Exertis Jam partnered with Allen & Heath to launch their new CQ Mixers designed for musicians, bands, home producers, small venues and AV installers. Allen & Heath worked with AM&S during product development and relied on their marketplace analysis to support inventory forecasting for key North American channel partners. The CQ Mixers launch generated over half a million social engagements, over 25,000 video views, and captured 52% of the press share during the initial launch period, exceeding its sales and unit targets and helping lift the entire brand to a double-digit sales increase for the current financial year.