SerCom Distribution sells a broad range of IT and communications products into both the SME and retail markets, to a very wide customer base of IT and mobile resellers, dealers, retailers and e-tailers in Britain and Ireland. The products distributed include PCs, printers, smartphones, peripherals, consumables and networking products. The business is a distribution partner of many of the leading brands in the IT and communications market, such as Acer, Asus, Cisco, Dell, Huawei, IBM, Lenovo, Microsoft, Netgear, Nokia, Plantronics, Samsung, Sony, Toshiba and Western Digital.
SerCom Distribution also sells a range of home entertainment and consumer products including games consoles and software, DVDs, consumer electronics, AV accessories and peripherals which are sold into the retail channel, including large e-tailers, grocers, catalogue retailers, specialist retailers and small independent retailers. SerCom Distribution represents many of the leading brands in the computer games, home entertainment and consumer electronics markets such as Altec Lansing, Belkin, Devolo, D-Link, Electronic Arts, iHome, Logitech, Microsoft, Netgear, Nintendo, Paramount, Seagate, Take-Two, TomTom and Warner Brothers.
SerCom Distribution provides its partners with an exceptionally broad customer reach and proactively markets its vendors’ products through product and customer focused sales teams. SerCom Distribution provides a range of value-added services to the retail and reseller channels, to both its customers and suppliers, including end-user fulfillment, digital distribution, third party logistics, web site development and management, category management and merchandising, kitting, product customization, security tagging and cross vendor bundling.
During the year, the business extended its range of customer services in the home entertainment and gaming markets through the acquisition of Ztorm AB, a provider of digital media distribution services to retail customers throughout Europe, which is based in Sweden. In addition, the business in Britain has significantly expanded its market position in the mobile communications market in the past year and has developed its product offering to take advantage of the growing convergence of the IT and mobile communications markets and channels.
In the UK, SerCom Distribution is number 1 in home entertainment products, number 2 in IT products and number 4 in communications products. In Ireland, it is number 1 in home entertainment products and number 2 in IT products. In France, it is number 7 in IT products. SerCom Distribution is now the fifth largest distributor of IT and home entertainment products in Europe.
SerCom Distribution’s revenue* for the year ended 31 March 2012 by product type is as follows:
SerCom Distribution’s principal markets are the distribution of IT products and home entertainment products in the UK, France and Ireland. The value of the IT distribution market in those three territories is estimated to be €20 billion, and we estimate that this market grew by 3% in the twelve months to 31 December 2011. The home entertainment market in the UK and Ireland is valued at €7 billion of which we estimate €1.5 billion is supplied through the distribution channel and we further estimate that this market declined by 6% in the year to 31 December 2011, including a decline of 11% in the video games market.