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DCC SerCom

SerCom Distribution markets and sells IT and entertainment products to the Retail market, the Reseller market and the Enterprise market in Britain, Ireland, France, Spain, Portugal, the Netherlands, Belgium and Luxembourg. SerCom Solutions provides outsourced procurement and supply chain management services in Ireland, Poland, China, Mexico and the USA.

DCC SerCom currently employs approximately 1,700 people.

Business and Markets

  • Retail - DCC SerCom’s Retail distribution business sells a broad range of consumer products, including games consoles and software, consumer electronics, audio visual accessories and peripherals and home entertainment products, to the retail channel, including e-tailers, grocers and catalogue retailers in Britain, Ireland and France. DCC SerCom represents many of the leading brands in the computer games, entertainment and consumer electronics markets such as Altec Lansing, D-Link, Electronic Arts, iHome, Logitech, Microsoft, Netgear, Nintendo, Paramount, Seagate, Take Two, Tom Tom, Warner Brothers and Western Digital. The business is the leading specialist distributor of games hardware, software and accessories, consumer electronics and packaged software in Britain, the leading specialist distributor of IT peripherals, audio visual and consumer electronics products in France and the leading specialist distributor of home entertainment products in Ireland. The Retail distribution business provides a range of value added services to its customers and suppliers including end-user fulfilment, third party logistics, category management and merchandising, security tagging and cross vendor bundling. The Retail distribution business employs 582 people and in the year ended 31 March 2011 had revenues of €761 million.
  • Reseller - DCC SerCom’s Reseller distribution business sells a broad range of IT, communications and consumer products, focused on the SME and home markets, to a very wide customer base of IT resellers, dealers and retailers in Britain and Ireland. The products distributed include PCs, peripherals, printers, consumables and network products. The business is a distribution partner of many of the leading brands in the IT market, such as Acer, APC, Cisco, Dell, IBM, Lenovo, Microsoft, Netgear, Plantronics, Samsung, Sony, Toshiba and Western Digital, and provides its partners with an exceptionally broad customer reach and proactively markets IT products to the channel through product focused sales teams with strong technical expertise. The Reseller distribution business has strong market positions in its core markets in Britain and Ireland and is typically the No. 1 distributor for the brands it represents. The business employs 640 people and in the year ended 31 March 2011 had revenues of €723 million.
  • Enterprise - DCC SerCom’s Enterprise distribution business sells a range of data management, security and virtualisation software, servers and storage products which are typically utilised in medium-sized and large organisations. The business’ customers are value added resellers, large account resellers and independent software vendors in France, Iberia, Benelux and Britain. The business has developed a supplier portfolio of the leading hardware and software vendors in the industry including Adobe, EMC, Fortinet, HP, IBM, Network Appliance, Oracle, Red Hat, SonicWall, Symantec and VMware. This portfolio allows its highly trained sales teams to offer integrated IT solutions and related services to its customers. The business is the leading independent specialist value-added distributor of enterprise and mid-market products in its core markets of France, Spain, Portugal, Belgium and Luxembourg, with a growing presence in the Netherlands and Britain. The Enterprise distribution business employs 286 people and in the year ended 31 March 2011 had revenues of €292 million.
  • Supply Chain Management - DCC SerCom’s supply chain management business, SerCom Solutions, provides a range of specialist procurement and sourcing services from its operations in Ireland, Poland, China, the United States and Mexico, employing state of the art IT systems and procurement processes. The business is a strategic supply chain partner for some of the world’s leading technology and telecommunications companies. SerCom Solutions delivers global supply chain solutions encompassing vendor hubbing, consignment stock programmes, supplier identification and qualification, quality assurance and compliance and supplier and customer fulfilment to effectively reduce its partners’ cost of production and reduce obsolescence and wastage. SerCom Solutions has developed partnerships with leading logistics firms to enable the business to deliver its services in a flexible, cost effective manner in its core markets in Europe, North America and the Far East. The Supply Chain Management business employs 160 people and in the year ended 31 March 2011 had revenues of €93 million.

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